Open Automotive Alliance – A new force aims to bring Android to cars

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Google, NVIDIA, Audi, General Motors, Honda and Hyundai have joined their forces and give birth to an all-new Open Automotive Alliance (OAA). According to their officials, this alliance was developed to bring the popular Android operating system to cars.

In addition, the OAA aims to accelerate auto innovation with an approach that offers openness, customization and scale, key tenets that have already made Android a familiar part of millions of people’s lives.

“The worlds of consumer and automotive technologies have never been more closely aligned, and this alliance will only pave the way for faster innovation. Working toward a common ecosystems benefits driver safety above all”, said Ricky Hudi, Head of Electrics/Electronics Development at AUDI AG.

“Partnering with Google and the OAA on an ecosystem that spans across vehicles and handheld mobile devices furthers our mission to bring vehicles into our owners digital lives and their digital lives into their vehicles,” said Mary Chan, President of General Motors’ Global Connected Consumer unit. “We see huge opportunities for the Android platform paired with OnStar 4G LTE connectivity in future Chevrolet, Buick, GMC and Cadillac vehicles.”

“Millions of people are already familiar with Android and use it every day. The expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile technology into cars and offer drivers a familiar, seamless experience so they can focus on the road”, said Sundar Pichai, SVP of Android, Chrome & Apps at Google.

“We are very pleased to join this alliance with Google as a founding member because Honda is committed to providing the very best connected-car experience to our customers,” said Yoshiharu Yamamoto, president, CEO and director of Honda R&D Co., Ltd. “The Honda team is looking forward to collaborating with Google and all OAA members to help advance the safety, value and ease of use of connected-car technologies.”

“Through the OAA, our customers using Android devices will soon be able to enjoy the continuous user experience in their Hyundai and Kia vehicles.” said Dr. Woong-Chul Yang, Vice Chairman of R&D, Hyundai Motor Group. “By introducing the latest IT technologies safely and securely throughout our full range of vehicles, we continually strive to provide the highest levels of convenience and enhance the in-vehicle experience.”

“The car is the ultimate mobile computer. With onboard supercomputing chips, futuristic cars of our dreams will no longer be science fiction. The OAA will enable the car industry to bring these amazing cars to market faster”, said Jen-Hsun Huang, president and chief executive officer, NVIDIA.

At this point the details about the upcoming Android OS for cars are vague but OAA says we can expect to see the first car with Android by the end of 2014.

by: Carpower360